Free Tool for Practices
What is one new patient actually worth to your practice?
Three steps, no sign-up: what one new patient is worth, how many leads it takes to win one, and the budget to hit your goal. Set your monthly procedure goal first, then add your economics. Every number updates live.
Step 1 · Your goal
Start with your monthly goal.
How many new procedures do you want each month? Set that first, then add your economics. Every number below updates to show exactly what it takes to get there.
Your goal and economics
Set your goal, then your real averages. Rough is fine, you can move every slider.
Your monthly growth target. Start here, everything below builds on it.
Total fee for a typical case, not per graft.
The share of one patient's value you reinvest to win them.
Of the inquiries you get, how many book a consult.
Of booked consults, how many become procedures.
Your numbers
Updates live as you move the sliders.
Value of one new patient
$7,000
Revenue from a single completed case.
Max you can spend to acquire one
$700
Stay under this cost per patient and the math works.
- Goal cost per lead, after learning phase
- $70
- Leads needed per month
- 40
- Consults needed per month
- 16
- Recommended monthly ad budget
- $2,800
- Revenue that budget targets
- $28,000
- Return on ad spend
- 10.0×
Your funnel, per 10 leads
10
Leads
4
Consults
1
Procedures
You are at or above the 10 / 4 / 1 goal. The cheapest path to the dream is a better consult close rate, not a bigger budget.
Your goal CPL is a steady-state target, not a launch-day cap. Expect to pay more per lead during the first few weeks while the platform’s bidding exits its learning phase. Cut spend too early and the algorithm never gets the conversion data it needs to settle into this number.
Planning estimates only, based on the inputs you enter. Real results vary by market, offer, and follow-up speed. Not a guarantee of performance.
Step 2 · Your funnel
But a lead is not a patient.
The two conversion rates you set above decide how many of every 10 leads become procedures. This is where the cheapest growth lives, because a better funnel beats a bigger budget every time. Our patient growth system is built on exactly this math: measure the funnel on procedures, not form fills, then fix the stage that leaks.
The Goal
10 / 4 / 1
Every 10 leads turn into 4 consults and 1 procedure. The number every practice should be built to hit.
The Dream
10 / 6 / 2
Same 10 leads, double the procedures. Where top performers land once intake and consults are dialed in.
Step 3 · Your next step
Now find out if these numbers are reachable in your market.
You have the targets. The free Practice Growth Audit pressure-tests them against live demand and competition in your metro, and shows you where inquiries leak between lead and procedure. Or start with the free market report for your city.