Free Tool · Plastic Surgery
What is one surgical case actually worth to your practice?
Set your monthly case goal, add your economics, and see the inquiries, consults and paid media budget it takes to get there. Defaults reflect ASPS fee data and a 220-practice conversion study, priced at the honest end of published lead costs.
Step 1 · Your goal
Start with your monthly goal.
How many new surgeries do you want each month? Set that first, then add your economics. Every number below updates to show exactly what it takes to get there.
Your goal and economics
Set your goal, then your real averages. Rough is fine, you can move every slider.
Your monthly growth target. Start here, everything below builds on it.
All-in patient-paid fee for a typical case: surgeon, anesthesia and facility together.
The share of one patient’s value you reinvest in paid media to win them.
Of the inquiries you get, how many book a consult. Surgical decisions run long; most inquiries never book.
Of booked consults, how many reach surgery. No-shows count against this rate.
Your numbers
Updates live as you move the sliders.
Value of one new patient
$10,000
Revenue from a single completed surgery.
Max you can spend to acquire one
$2,000
Stay under this cost per patient and the math works.
- Goal cost per lead, after learning phase
- $240
- Leads needed per month
- 34
- Consults needed per month
- 10
- Paid media budget for this goal
- $8,000
- Revenue that budget targets
- $40,000
- Return on ad spend
- 5.0×
Your funnel, per 10 leads
10
Leads
3
Consults
1.2
Surgeries
You are at or above the 10 / 3 / 1.2 goal. The cheapest path to the dream is a better close rate at the consults stage, not a bigger budget.
Your goal cost per lead is a steady-state target, not a launch-day cap. Expect to pay more during the first few weeks while the platform’s bidding exits its learning phase. Cut spend too early and the algorithm never gets the conversion data it needs to settle into this number.
Published cosmetic surgery lead costs run roughly $126 to $500 per inquiry. These defaults price the lead at the top of that lane on purpose.
A practice that intends to grow runs total marketing at about 20% of gross procedure revenue. This tool prices the paid-media share of winning one additional patient at that same standard, never below it. The full arithmetic: What Should a Practice Actually Spend on Marketing?
Planning estimates only, based on the inputs you enter. Real results vary by market, offer, and follow-up speed. Not a guarantee of performance.
Step 2 · Your funnel
But a lead is not a patient.
The two conversion rates you set above decide how many of every 10 leads become surgeries. This is where the cheapest growth lives, because a better funnel beats a bigger budget every time. Our patient growth system is built on exactly this math: measure the funnel on surgeries, not form fills, then fix the stage that leaks.
The Goal
10 / 3 / 1.2
Every 10 leads turn into 3 consults and about 1 surgery — the industry median close rate on booked cosmetic consults.
The Dream
10 / 4 / 2.2
Same 10 leads, roughly double the surgeries. Where the top decile of practices lands with a trained consult process.
These are the same economics we manage every day for plastic surgery practices. See how we market for plastic surgery practices.
Step 3 · Your next step
Now find out if these numbers are reachable in your market.
You have the targets. The free Practice Growth Audit pressure-tests them against live demand and competition in your metro, and shows you where inquiries leak between lead and surgery. Or start with the free market report for your city.