Free Practice Growth Audit
See where leads die before they become patients.
Most marketing audits stop at rankings and traffic. Ours starts where they stop: what happens after the form fill. We trace your demand, your follow-through, and your measurement, then hand you the findings whether or not we ever work together.
- Built by our team, not a grader tool
- Delivered in 3 business days
- Yours to keep, no obligation
Get My Practice Growth Audit
No long intake form. No credit card. We never access patient records or request patient information.
Why this audit is different
A lead is not the outcome. A patient is.
Every free marketing audit on the internet inspects the same things: your rankings, your website, your ads. Those matter, and we inspect them too. But none of them answer the question that decides whether marketing pays for itself: what happens to an inquiry after it arrives?
A practice that answers in four hours loses to one that answers in four minutes. A booked consultation that never shows cost you the ad spend and the chair time. A completed procedure that cannot be traced to its source teaches your marketing nothing. These are the places growth actually leaks, and no ranking report will ever find them.
What we inspect
Both halves of your growth system.
The demand side
What every audit checks. We check it properly.
- Search visibility and local map presence
- AI search visibility: what ChatGPT and Google AI say when patients ask
- Paid search and paid social account health
- Landing pages and conversion paths
- Ad compliance exposure that can restrict or suspend accounts
The outcome side
What no other audit checks. Where the money leaks.
- Speed to first contact on new inquiries
- Follow-up consistency on leads that did not answer
- Consultation booking friction and no-show exposure
- Whether your tracking can tie a procedure back to its source
- Whether your ad platforms are learning from patients or from form fills
What you receive
A findings document, not a sales deck.
Scored findings across both halves
Every area we inspect, scored, with the evidence that produced the score.
Your competitive picture
Who is winning your market’s demand right now, and the gaps they have left open.
Compliance exposure, named
Specific flags on your ads and pages that risk disapprovals, restrictions, or worse.
One high-leverage move
The single change we would make first, one you can run with this week, with or without us.
A 30-minute walkthrough
We present the findings live, answer questions, and tell you honestly whether we are the right fit.
What the deliverable looks like
Page through a sample audit.
This is the shape of the document you receive: scored findings, the leak map, evidence behind every score, and a prioritized plan. The practice below is fictional; your version is built from your market, your competitors, and your numbers.
Practice Growth Audit · Clearlake Vision Institute (fictional)
Sample report — fictional practice, illustrative numbers
Sample document
Practice Growth Audit
Clearlake Vision Institute (fictional)
- Demand: search, AI answers, paid media, compliance
- Outcomes: speed to lead, follow-up, show rates, attribution
- Market: competitive visibility and demand context
Prepared by the Vitality team. Delivered as a findings document plus a 30-minute walkthrough.
The scorecard
Every area we inspect, scored 1 to 5, with the evidence behind each score in the full document.
Demand side
Search visibility
Strong core rankings; two competitor gaps open
AI search visibility
Absent from AI answers for 7 of 10 patient questions
Paid search health
Solid structure; budget leaking to non-candidate queries
Ad compliance exposure
Two ad patterns risk disapproval under health policies
Outcome side
Speed to first contact
Median first response measured in hours, not minutes
Follow-up consistency
One attempt, then silence, on unanswered inquiries
Show-rate protection
Reminders exist; no per-channel show tracking
Procedure attribution
No path from a completed procedure back to its campaign
The Growth Leak Map
Where inquiries actually go. The bars are this fictional practice’s month; the shape is what we map for yours.
Inquiries
100Contacted same hour
3862 waited hours or days for a first response
Consults booked
30Unanswered inquiries got one attempt, then nothing
Consults showed
219 no-shows, invisible in the practice’s reporting
Procedures
8
The takeaway in the sample: most of the loss happens after the marketing worked. The same map is drawn for your practice from your real numbers.
One finding, in full
Speed to first contact is the practice’s largest controllable leak.
- Evidence
- Test inquiries submitted on three weekdays were first contacted after 3 h 40 m on average. Two of five received no same-day response.
- Implication
- Elective patients inquire at several practices at once. The first real conversation usually wins the consult; hours-later responses concede it.
- Recommendation
- Instant acknowledgment plus a front-desk alert path, with response time measured per channel and reviewed weekly.
Every scored area in the real document carries this evidence → implication → recommendation structure.
Prioritized actions
Ranked by leverage: what we would do first and why, whether or not we do it together.
Fix first-response speed
Highest leverageAdd structured follow-up on unanswered inquiries
Days to implementClose the two compliance exposures
Protects the accountsInstrument show rates per channel
Unlocks real reportingEstablish AI answer presence for candidate questions
Compounding
What happens next: a 30-minute walkthrough of the findings, and the document is yours either way.
Page 1 of 5 · Cover
How it works
Three steps. No obligation at any of them.
- 1
Request the audit
Ninety seconds. We follow up by email with a few questions about your practice so the audit reflects your reality, not just public data.
- 2
We build it
Our team analyzes your market, your competitors, and your current marketing footprint using public data and anything you choose to share. We never request patient data. Delivered as a document within 3 business days.
- 3
The walkthrough
Thirty minutes together on the findings and the high-leverage move. If we are not the right fit, we say so, tell you what to do instead, and the audit is still yours.
The catch, addressed
Some practices we audit do not need us.
This is a real audit, and real audits sometimes come back clean. When your marketing is fundamentally healthy, we will tell you that, hand you the findings, and get out of your way. We would rather give you something useful and earn the right to your business later than pitch you on problems you do not have.
And when the findings do point to real leaks, you will see the evidence behind every one. Nothing in the document depends on taking our word for it.
What practices say
“I was skeptical of another agency. The Growth Audit changed my mind in 20 minutes. They knew our market better than we did. We’ve since scaled from 3 to 8 procedures a month.”
Questions
Before you ask
What is a Practice Growth Audit?
A Practice Growth Audit is a diagnostic of a medical practice’s entire growth system: search and AI visibility, paid advertising, landing pages, and compliance exposure on the demand side, plus speed to lead, follow-up consistency, consultation booking, show rates, and attribution on the outcome side. Vitality builds it by hand for each practice and delivers scored findings with one high-leverage recommendation.
What does the audit cost, and what is the catch?
The audit is free and yours to keep whether or not we ever work together. The honest catch: it is how we earn a first conversation with practices that fit what we do. If the findings show your marketing is healthy, we say so. If we are not the right fit for the problems it finds, we tell you what to do instead.
What do you need from us to run the audit?
Very little. Most of the audit is built from public data: your website, your ads, your market’s search demand, and your competitors. If you choose to share read-only access to your ad accounts or analytics, the findings get deeper. We never request patient records, patient lists, or any protected health information, and the audit never requires them.
How is this different from a free SEO report or website grader?
A grader runs a script against your homepage and emails a PDF. This audit is prepared by our team for your specific practice, and it inspects the half of your growth system no tool can see: what happens to inquiries after they arrive. Speed to contact, follow-up, consultation booking, show rates, and whether your tracking connects procedures back to marketing.
How long does it take, and what do we get at the end?
The audit is delivered within 3 business days of your request as a findings document, followed by a 30-minute walkthrough call. You leave with scored findings across your demand and outcome systems, your competitive picture, any compliance exposure named specifically, and the one high-leverage change we would make first.
Is the audit HIPAA-safe? Do you access patient information?
Yes, it is HIPAA-safe, because no patient information is involved at any point. The audit is built from public data and, optionally, read-only marketing account access. We do not request, receive, or store patient records, patient lists, or any protected health information. Compliance exposure in your marketing is one of the things the audit checks for.
Find out where your growth leaks.
The audit is free, built by hand, and yours to keep. The worst case is a clean bill of health.