About Vitality
Every agency could get the form filled. Nobody could say what happened next.
That question — which of these inquiries actually became a patient? — had no answer anywhere in medical marketing. We started this practice in 2016 to answer it, and we have been closing the gap between a form fill and a procedure ever since.
The problem
Marketing stopped at the front door. Growth happens inside.
A practice would spend thousands on ads, celebrate the leads, and never learn that half went unanswered and the best one booked elsewhere. The report said success; the schedule said otherwise.
We decided an agency should be accountable for the whole journey — first search, first call, consultation, procedure. So we built the system that could see it.

What we built
The part of the agency you can log into.
Our platform follows every inquiry from the click to the consultation to the booked procedure — so your reports count patients, not impressions, and your ad budget learns from what actually produces revenue.
It is also why our relationships last: when both sides can see the same truth, nobody has to take anybody’s word for it.
Why we care this much
It started in the chair.
Our founder was one of those leads.
Before Vitality, Joe Garraffo booked a hair restoration consultation as a patient. He knows what it takes for someone to make that call — and what it costs a practice when the follow-through isn’t there. That is the person our system is built to honor: the one who finally reached out.
Joe Garraffo, the whole journey
Day 0
Day 1
Day 5
Day 6How we work
Ownership is the policy, not the perk.
Vitality is the medical-dedicated brand of Efferent Media — one team, deliberately split into focused brands so elective healthcare never shares a queue, a playbook, or a compliance standard with any other industry.
You own the ad account.
Your campaign history and data stay yours — on day one and on the day you leave.
You see what we see.
Live reporting, same numbers, no quarterly-PDF theater.
We measure patients.
Consultations and procedures — the outcomes your practice deposits, not the ones a dashboard flatters.
Practices we’ve grown
See it yourself
The story ends with a login, not a promise.
Book a consultation and we’ll walk you through the system with your market’s numbers in it.