Free Live Briefing
What a Patient Is Worth
Most practices set next year's marketing budget by feel, then judge the whole year on cost per lead. It is the one number that cannot tell you whether the year worked.
60-minute live briefing for practice owners, surgeons and practice managers
Four thousand a month sounds about right, so it becomes four thousand a month. Then every review of the year runs on cost per lead, which moves for a dozen reasons that have nothing to do with whether the practice made money.
This hour replaces the feel with arithmetic. We work backward from what a case is worth to what an inquiry is worth, and the budget falls out of the maths instead of the gut.
On the agenda
- Why cost per lead is the wrong scoreboard
- The four numbers: case value, close rate, show rate, consult rate
- Working backward to what one inquiry is actually worth
- Turning that into a defensible budget for next year
- Where the numbers usually hide, and how to find yours
You cannot budget for a patient you have never priced
Leave with the most you can afford to pay for a new patient inquiry, calculated from your own numbers, and a budget figure for next year you can actually defend.
Who this is (and isn’t) for
This is for you
- Practice owners
- Surgeons
- Practice managers
- Anyone who signs off on the marketing budget
This is not for you
- Agencies
- Vendors
- Anyone looking for shortcuts or gimmicks
Presenter
Joe Garraffo
Founder, Vitality Medical Marketing Group
Founder of Vitality Medical Marketing Group, working exclusively with hair restoration, aesthetic and surgical practices. This session comes out of what we see across the practices we work with every week.
Format
60-minute live session
Focused, actionable content
Live Q&A
Ask your specific questions
Recording provided
Access it on your schedule
No cost · 60 minutes
Save your seat
Thursday, December 10, 2026 at 3:00 PM ET.
Is this live?
Yes. This is a live briefing with time reserved for Q&A.
Will there be a recording?
Yes. All registrants will receive access to the recording.
Can I bring my team?
Bring whoever tracks consults and whoever signs the invoices. You will want both sets of numbers in the room.
Is there a sales pitch?
At minute 50 we will take five minutes to explain what we do and offer to run your numbers into a one page plan. Everything before that is yours regardless.