Free Tool · Hair Restoration
What is one hair restoration patient actually worth to your practice?
Set your monthly procedure goal, add your economics, and see the leads, consults and paid media budget it takes to get there. Every number updates live, and every default is set to real hair restoration acquisition costs, not the cheap case.
Step 1 · Your goal
Start with your monthly goal.
How many new procedures do you want each month? Set that first, then add your economics. Every number below updates to show exactly what it takes to get there.
Your goal and economics
Set your goal, then your real averages. Rough is fine, you can move every slider.
Your monthly growth target. Start here, everything below builds on it.
Total fee for a typical case, not per graft.
The share of one patient’s value you reinvest in paid media to win them.
Of the inquiries you get, how many book a consult.
Of booked consults, how many complete a procedure. No-shows count against this rate.
Your numbers
Updates live as you move the sliders.
Value of one new patient
$7,000
Revenue from a single completed procedure.
Max you can spend to acquire one
$1,400
Stay under this cost per patient and the math works.
- Goal cost per lead, after learning phase
- $140
- Leads needed per month
- 40
- Consults needed per month
- 16
- Paid media budget for this goal
- $5,600
- Revenue that budget targets
- $28,000
- Return on ad spend
- 5.0×
Your funnel, per 10 leads
10
Leads
4
Consults
1
Procedures
You are at or above the 10 / 4 / 1 goal. The cheapest path to the dream is a better close rate at the consults stage, not a bigger budget.
Your goal cost per lead is a steady-state target, not a launch-day cap. Expect to pay more during the first few weeks while the platform’s bidding exits its learning phase. Cut spend too early and the algorithm never gets the conversion data it needs to settle into this number.
Hair restoration search leads routinely price in the low three figures. A goal cost per lead far below $100 usually signals low-quality volume, not efficiency.
A practice that intends to grow runs total marketing at about 20% of gross procedure revenue. This tool prices the paid-media share of winning one additional patient at that same standard, never below it. The full arithmetic: What Should a Practice Actually Spend on Marketing?
Planning estimates only, based on the inputs you enter. Real results vary by market, offer, and follow-up speed. Not a guarantee of performance.
Step 2 · Your funnel
A lead is not a consult.
Many people inquire about your practice — they fill out a form, send a message, or call. But only some actually schedule and show up. Real growth comes from turning those inquiries into real consultations.
The Leads
10 people raised their hands.
Interest exists, but nobody is in the chair yet.
The Consults
4 actually made it into this chair.
A consult is a person who scheduled and showed up.
These are the same economics we manage every day for hair restoration practices. See how we market for hair restoration practices.
Step 3 · Your next step
Now find out if these numbers are reachable in your market.
You have the targets. The free Practice Growth Audit pressure-tests them against live demand and competition in your metro, and shows you where inquiries leak between lead and procedure. Or start with the free market report for your city.