Free Tool · Vision & Refractive
What is one refractive procedure actually worth to your practice?
Set your monthly procedure goal, add your economics, and see the leads, consults and paid media budget it takes. Defaults sit at the floor of published refractive acquisition costs — candidacy screening makes this the most expensive funnel on this page, and the tool says so.
Step 1 · Your goal
Start with your monthly goal.
How many new procedures do you want each month? Set that first, then add your economics. Every number below updates to show exactly what it takes to get there.
Your goal and economics
Set your goal, then your real averages. Rough is fine, you can move every slider.
Your monthly growth target. Start here, everything below builds on it.
Bilateral fee for your typical mix. LASIK anchors it; ICL and lens exchange pull the average up.
The share of one patient’s value you reinvest in paid media to win them.
Of the inquiries you get, how many book a consult.
Of booked consults, how many reach surgery. Candidacy screening and no-shows both count against this rate.
Your numbers
Updates live as you move the sliders.
Value of one new patient
$5,000
Revenue from a single completed procedure.
Max you can spend to acquire one
$1,500
Stay under this cost per patient and the math works.
- Goal cost per lead, after learning phase
- $263
- Leads needed per month
- 23
- Consults needed per month
- 12
- Paid media budget for this goal
- $6,000
- Revenue that budget targets
- $20,000
- Return on ad spend
- 3.3×
Your funnel, per 10 leads
10
Leads
5
Consults
1.8
Procedures
You are at or above the 10 / 5 / 1.8 goal. The cheapest path to the dream is a better close rate at the consults stage, not a bigger budget.
Your goal cost per lead is a steady-state target, not a launch-day cap. Expect to pay more during the first few weeks while the platform’s bidding exits its learning phase. Cut spend too early and the algorithm never gets the conversion data it needs to settle into this number.
Published refractive acquisition costs run $1,500 to $3,500 per procedure. These defaults sit at the floor of that range, not below it.
A practice that intends to grow runs total marketing at about 20% of gross procedure revenue. This tool prices the paid-media share of winning one additional patient at that same standard, never below it. The full arithmetic: What Should a Practice Actually Spend on Marketing?
Planning estimates only, based on the inputs you enter. Real results vary by market, offer, and follow-up speed. Not a guarantee of performance.
Step 2 · Your funnel
But a lead is not a patient.
The two conversion rates you set above decide how many of every 10 leads become procedures. This is where the cheapest growth lives, because a better funnel beats a bigger budget every time. Our patient growth system is built on exactly this math: measure the funnel on procedures, not form fills, then fix the stage that leaks.
The Goal
10 / 5 / 1.8
Every 10 leads turn into 5 consults and about 2 procedures, after candidacy screening takes its share.
The Dream
10 / 6 / 2.7
Same 10 leads, closer to 3 procedures. Where practices land when ICL and lens exchange recapture LASIK non-candidates.
These are the same economics we manage every day for vision & refractive practices. See how we market for vision & refractive practices.
Step 3 · Your next step
Now find out if these numbers are reachable in your market.
You have the targets. The free Practice Growth Audit pressure-tests them against live demand and competition in your metro, and shows you where inquiries leak between lead and procedure. Or start with the free market report for your city.