Free Tool · Patient Value Calculator
What is one new med spa patient worth across their first year?
Injectables and maintenance treatments repeat. A new patient isn’t just one visit — they’re a first-year relationship. See what a new patient is worth, what you can spend to acquire them, and how many inquiries and bookings you need to hit your goals.
The right person in the chair changes everything.
Your Inputs
Adjust the numbers below to see your results.
Your monthly growth target. Everything below builds on it.
What a new patient spends across their first year, not one visit. The industry average visit is about $536, and most patients return.
The share of one patient’s first-year value you reinvest in paid media to win them.
Of the inquiries you get, how many book an appointment.
Of booked appointments, how many show and start treatment. No-shows count against this rate.
Your Results
Based on your inputs- Value of one new patient
- $1,600
- Max you can spend to acquire one
- $320
- Goal cost per inquiry
- $38
- Inquiries needed per month
- 34
- Bookings needed per month
- 10
- Paid media budget for this goal
- $1,280
- Revenue that budget targets
- $6,400
- Return on ad spend
- 5.0×
Your funnel, per 10 inquiries.
Not everyone who shows interest will book, and not everyone who books becomes a patient. Here is how 10 inquiries turn into new patients at your current conversion rates.
At your current rates, 10 inquiries become 3 bookings and 1.2 new patients.
An inquiry is not a booking.
Leads, form fills, and DMs are a sign of interest — but they’re not in the chair yet. A booking is a real person who scheduled and showed up for a consultation or treatment.
Missed call Form fill Chat Facebook lead10 people raised their hands.
Interest exists, but nobody is in the chair yet.
3 actually made it into this chair.
A booking is a person who scheduled and showed up.
A real patient journey.
From first interest to a long-term relationship.
Sarah discovers you
Sees your ad or social media post.
Sends a question
Asks about Botox, treatment options or pricing.
Gets a call back
Your team answers and builds trust.
Books a consultation
Schedules and shows up.
Becomes a recurring patient
Returns for maintenance and additional treatments.
An illustrative journey, not a testimonial or an actual patient.
Before you set the budget
Your goal cost per inquiry is a steady-state target, not a launch-day cap. Expect to pay more during the first few weeks while the platform’s bidding exits its learning phase. Cut spend too early and the algorithm never gets the conversion data it needs to settle into this number.
Med spa inquiries often come in cheaper than these defaults imply. Treat this as a planning ceiling: budget at it, and let a cheaper market be upside rather than the plan.
A practice that intends to grow runs total marketing at about 20% of gross procedure revenue. This tool prices the paid-media share of winning one additional patient at that same standard, never below it. The full arithmetic: What Should a Practice Actually Spend on Marketing?
These are the same economics we manage every day for aesthetic practices. See how we market for aesthetic medicine practices.
Planning estimates only, based on the inputs you enter. Real results vary by market, offer, and follow-up speed. Not a guarantee of performance.
Now find out if these numbers are reachable in your market.
Every market is different. Let’s look at your goals, your competition, and the real opportunity in your area — and build a plan to put more of the right people in your chair.
More patients. Stronger relationships. A healthier practice.