Free Tool · Aesthetic Medicine
What is one new med spa patient worth across their first year?
Injectables and maintenance treatments repeat, so a new patient is worth their first-year spend, not one visit. Set your monthly new-patient goal, add your economics, and see the inquiries, bookings and paid media budget it takes.
Step 1 · Your goal
Start with your monthly goal.
How many new new patients do you want each month? Set that first, then add your economics. Every number below updates to show exactly what it takes to get there.
Your goal and economics
Set your goal, then your real averages. Rough is fine, you can move every slider.
Your monthly growth target. Start here, everything below builds on it.
What a new patient spends across their first year, not one visit. The industry average visit is about $536, and most patients return.
The share of one patient’s value you reinvest in paid media to win them.
Of the inquiries you get, how many book an appointment.
Of booked appointments, how many show and start treatment. No-shows count against this rate.
Your numbers
Updates live as you move the sliders.
Value of one new patient
$1,600
Revenue across a new patient’s first year.
Max you can spend to acquire one
$320
Stay under this cost per patient and the math works.
- Goal cost per inquiry, after learning phase
- $38
- Inquiries needed per month
- 34
- Bookings needed per month
- 10
- Paid media budget for this goal
- $1,280
- Revenue that budget targets
- $6,400
- Return on ad spend
- 5.0×
Your funnel, per 10 inquiries
10
Inquiries
3
Bookings
1.2
New patients
You are at or above the 10 / 3 / 1.2 goal. The cheapest path to the dream is a better close rate at the bookings stage, not a bigger budget.
Your goal cost per inquiry is a steady-state target, not a launch-day cap. Expect to pay more during the first few weeks while the platform’s bidding exits its learning phase. Cut spend too early and the algorithm never gets the conversion data it needs to settle into this number.
Med spa inquiries often come in cheaper than these defaults imply. Treat this as a planning ceiling: budget at it, and let a cheaper market be upside rather than the plan.
A practice that intends to grow runs total marketing at about 20% of gross procedure revenue. This tool prices the paid-media share of winning one additional patient at that same standard, never below it. The full arithmetic: What Should a Practice Actually Spend on Marketing?
Planning estimates only, based on the inputs you enter. Real results vary by market, offer, and follow-up speed. Not a guarantee of performance.
Step 2 · Your funnel
But a inquiry is not a patient.
The two conversion rates you set above decide how many of every 10 inquiries become new patients. This is where the cheapest growth lives, because a better funnel beats a bigger budget every time. Our patient growth system is built on exactly this math: measure the funnel on new patients, not form fills, then fix the stage that leaks.
The Goal
10 / 3 / 1.2
Every 10 inquiries turn into 3 bookings and about 1 new patient. A defensible baseline for paid inquiry flow.
The Dream
10 / 4 / 2.2
Same 10 inquiries, roughly double the patients. Where practices land with fast follow-up and a consult fee that holds show rates.
These are the same economics we manage every day for aesthetic medicine practices. See how we market for aesthetic medicine practices.
Step 3 · Your next step
Now find out if these numbers are reachable in your market.
You have the targets. The free Practice Growth Audit pressure-tests them against live demand and competition in your metro, and shows you where inquiries leak between inquiry and new patient. Or start with the free market report for your city.