Advertising compliance for medical practices.
What Google, Meta and the specialty bodies actually require, read from the published policy rather than from rumour, with the rewrites that keep an account serving.
19 articles · Topic
ComplianceISHRS Marketing Standards Explained for Practice OwnersWhat the ISHRS marketing standards require of hair restoration practices, the 12 banned phrases, credential rules, and how to audit your current marketing.August 27, 2026 · 6 min read
ComplianceMeta Restricted Your Practice's Ad Events: What the Health Data Rules Require, and the 'Fix' That Creates Legal RiskWhat Meta's health data restrictions actually block, why reporting went dark, and why renaming events or moving them server-side is evasion that converts a platform restriction into legal exposure.August 4, 2026 · 7 min read
ComplianceISHRS Marketing Standards Explained: A Guide for Practice OwnersISHRS marketing standards are buried in member-only documents. Here is what practice owners actually need to know to advertise compliantly and keep their membership status intact.July 29, 2026 · 8 min read
CompliancePRP Marketing Restrictions: The Complete Guide for Hair Restoration and Aesthetics PracticesThe complete guide to PRP marketing restrictions for hair restoration and aesthetic practices, platform by platform.July 22, 2026 · 15 min read
ComplianceBosley s $500,000 Data Breach Settlement: A Patient Data Breach Liability Warning for Practice OwnersBosley's data breach settlement is a warning for every practice owner. What it cost, what went wrong, and what to check now.July 7, 2026 · 9 min read
ComplianceGoogle Consent Mode Remarketing: What Changed and What to FixWhat Consent Mode changed about remarketing for medical practices, and the settings to fix before your audiences degrade.July 7, 2026 · 9 min read
ComplianceABHRS Certification A Revenue DecisionABHRS Certification Is a Revenue Decision, Not Just a Clinical One In a practice study we conducted, ABHRS-certified providers closed consultations at 1.8 times the rate of non-certified practices, and frequently charged roughly double for comparable procedures. A strategic breakdown for hair restoration practice owners and the surgeons weighing certification. On this page Why ABHRS [ ]May 18, 2026 · 10 min read
ComplianceHair Transplant Marketing Compliance: 7 Banned PhrasesHair Transplant Marketing Compliance Starts with What You Say About FUE and FUT Hair transplant marketing compliance is not optional, and the fastest way to fail at it is to let your website or ad copy make claims that clinical guidelines explicitly prohibit. If your practice markets FUE as scarless or promises guaranteed results, you [ ]April 14, 2026 · 6 min read
OperationsThe Front Desk Conversion Guide: Where Elective Marketing Budgets Actually DieThe front desk converts or wastes every dollar spent upstream of it. Here are the five failure points we find in almost every practice, and the scripting structure that moves a caller toward a booking without making a claim nobody can substantiate.March 26, 2026 · 6 min read
ComplianceReviews and Reputation Management for Medical Practices, Without a HIPAA ViolationThe single most common HIPAA violation in medical marketing is a practice defending itself against a bad review. Here is a review system that generates volume, responds to criticism without confirming anyone was ever a patient, and reports reputation as a number you manage.February 25, 2026 · 6 min read
ComplianceThe “Paid Survey” Google Ads Scam Targeting Medical Practices (And How to Stop It Fast)The New “Paid Survey” Ad Scam Costing Medical Practices Thousands — And How to Stop It If you’re managing advertising for a medical practice right now — whether you’re a doctor, owner, office manager, or front desk coordinator — this is something you need to see. Over the last few weeks, we’ve watched a new [ ]February 7, 2026 · 5 min read
ComplianceThe Google Ads Policy Guide for Hair Restoration PracticesHair restoration sits inside Google's sensitive health category, which changes what you may target, what you may say, and what you may build audiences from. Here is the policy surface as it actually enforces, and the three-layer model we use to keep accounts clean.January 29, 2026 · 6 min read
AttributionHow to Track Which Ad Produced a Patient Without Violating HIPAAThe architecture decisions that let an elective practice measure marketing all the way to the procedure while keeping patient data out of the ad platforms entirely.January 13, 2026 · 8 min read
ComplianceGoogle Ads Policy Changes Affecting Medical PracticesIndustry Notice: Google Ads Changes Impacting Elective Medical Practices Published: December 16, 2025 Updated: September 10, 2026 Applies to: Plastic surgery, cosmetic surgery, facial plastic surgery, med spas, hair restoration, and other elective medical practices advertising on Google Over the last several quarters, elective medical practices advertising on Google Ads have experienced widespread and often [ ]December 17, 2025 · 15 min read
ComplianceWhy Google Disapproved Your Practice's Ads: The Failure Modes of Medical Ad CopyThe six ways medical ad copy triggers Google disapprovals, explained from the policy mechanism, with compliant rewrites a practice can use as a pattern for its own ads.December 9, 2025 · 7 min read
ComplianceThe Safe FUE Language Guide: Phrasing That Clears Every Regulator at OnceA working reference for whoever actually writes your hair restoration copy. Roughly forty phrases that get practices in trouble, the compliant version of each, and the reason the replacement is stronger rather than softer.November 25, 2025 · 7 min read
ComplianceMarketing Considerations for Describing Shaveless FUE ProceduresHow to Communicate Non-Shave FUE Techniques Without Trademark Confusion Over the past few weeks, some hair restoration practices have reported receiving formal demand letters from a company claiming both trademark and patent rights associated with the phrase No Shave FUE and a specific follicular extraction method. These letters reference a U.S. patent covering a particular [ ]November 17, 2025 · 4 min read
Patient JourneyRetention and Referrals: Building the Cheapest Growth Channel an Elective Practice HasAcquiring a new patient costs five to ten times more than keeping one. Most practices have no retention or referral system beyond hoping. Here are the frameworks, and the state and federal rules that decide what you are allowed to offer.November 5, 2025 · 5 min read
ComplianceNew Way to Report Fake ReviewsGoogle Adds New Reporting Tool to Fight Review Extortion Scams For years, business owners have struggled with fake or malicious reviews on Google Business Profiles, but a recent wave of review-extortion scams has made the problem far worse. Scammers have been targeting businesses—especially medical and service-based practices—by leaving multiple 1-star reviews and then demanding money, [ ]October 24, 2025 · 2 min read