Editorial voice

Jennifer Marlowe

Editorial voice — practice operations

Vitality’s named voice for front-desk and patient-journey writing.

Jennifer Marlowe is a named editorial voice at Vitality, not a member of staff. She signs the operations side of this blog — the front desk, the follow-up, the consultation itself — so that a reader can tell at a glance whether a piece is about running a practice or about running an ad account.

We use a named voice rather than a generic house byline because it is how the firm already corresponds with clients, and because a consistent voice on a body of work is more useful to a reader than a rotating cast. Every piece under this byline is researched against real client accounts and reviewed by Joe Garraffo before it publishes. The judgment in it is the firm’s.

What that name is not: a licensed clinician, a credentialed consultant, or a person you can book. Anything on this site that requires a human — a growth audit, a compliance question, a call about your account — reaches Joe or the team directly.