Joe Garraffo

Joe founded Vitality Medical Marketing Group in 2016 to answer a question no agency he worked with could: which inquiries actually became patients. Every agency could get the form filled. Nobody could say what happened next.

He runs the ad accounts, writes the measurement standard the firm publishes, and takes the calls when a platform restricts a medical account. The posts under this byline are written from work in progress rather than assembled from other people’s articles — when a piece here says a policy changed, it changed on an account he was in that week.

He is based in Lindenhurst, New York.