Three steps, no sign-up: what one new patient is worth, how many leads it takes to win one, and the budget to hit your goal.
How many new procedures do you want each month? Set that first, then add your economics. Every number below updates to show exactly what it takes to get there.
Set your goal, then your real averages. Rough is fine, you can move every slider.
Updates live as you move the sliders.
Your goal CPL is a steady-state target, not a launch-day cap. Expect to pay more per lead during the first few weeks while the platform’s bidding exits its learning phase. Cut spend too early and the algorithm never gets the conversion data it needs to settle into this number.
Planning estimates only, based on the inputs you enter. Real results vary by market, offer, and follow-up speed. Not a guarantee of performance.
The two conversion rates you just set decide how many of every 10 leads become procedures. This is where the cheapest growth lives, because a better funnel beats a bigger budget every time. See the full lead-gen math →
You are right at the 10 / 4 / 1 goal. The cheapest path to the dream is a better consult close rate, not a bigger budget.
You know what a patient is worth and how your funnel converts. Now choose how hard to push. Each level sets your budget back in Step 1, so tap one and watch every number update.
Dollar ranges are each level applied to the revenue your procedure goal targets. Benchmarks reference the U.S. Small Business Administration’s marketing-spend guidance and typical healthcare ranges; treat them as planning anchors, not rules.
You have the targets. In a 30-minute working session we’ll pressure-test them against live demand and competition in your metro, and show you the spend it really takes to get there.
