What a Patient Is Worth

Most practices set next year's marketing budget by feel, then judge the whole year on cost per lead. It is the one number that cannot tell you whether the year worked.

60-minute live briefing for practice owners, surgeons and practice managers

December 10, 2026 • 3:00 PM ET • Live + Q&A

Four thousand a month sounds about right, so it becomes four thousand a month. Then every review of the year runs on cost per lead, which moves for a dozen reasons that have nothing to do with whether the practice made money. This hour replaces the feel with arithmetic. We work backward from what a case is worth to what an inquiry is worth, and the budget falls out of the maths instead of the gut.

Why cost per lead is the wrong scoreboard
The four numbers: case value, close rate, show rate, consult rate
Working backward to what one inquiry is actually worth
Turning that into a defensible budget for next year
Where the numbers usually hide, and how to find yours

You cannot budget for a patient you have never priced

Leave with the most you can afford to pay for a new patient inquiry, calculated from your own numbers, and a budget figure for next year you can actually defend.

What You'll Walk Away With

How AI interprets local authority

The signals that establish credibility in AI systems

Website clarity signals that matter

Structural elements AI tools rely on to understand your practice

Content structures AI can reference

How to organize information for machine readability

Website + Google Business Profile alignment

Connecting the dots between your digital properties

Trust markers for AI recommendations

What makes a practice recommendable to patients

Quick wins you can implement today

Actionable changes that improve your visibility now

Who This Is (And Isn't) For

Presenter

Joe Garraffo

Founder, Vitality Medical Marketing Group

Founder of Vitality Medical Marketing Group, working exclusively with hair restoration, aesthetic and surgical practices. This session comes out of work with practices across the country.

Format

60 minutes live session

Focused, actionable content

Live Q&A

Ask your specific questions

Recording provided

Access it on your schedule

Frequently Asked Questions

Is this live?

Yes. This is a live briefing with time reserved for Q&A.

Will there be a recording?

 Yes. All registrants will receive access to the recording.

Can I bring my team?

Bring whoever tracks consults and whoever signs the invoices. You will want both sets of numbers in the room.

Is there a sales pitch?

At minute 50 we will take five minutes to explain what we do and offer to run your numbers into a one page plan. Everything before that is yours regardless.

Save your seat

December 10, 2026 • 3:00 PM ET • No cost

No cost. 60 minutes. Thursday, December 10, 2026 at 3:00 PM ET.

Bring your team. Registration covers everyone at your practice. We never share your details.