Group 48095628 (1)

The New Local SEO

How Patients Will Find You in 2026 (And What to Fix on Your Website Now)

30-minute live briefing for practice owners and operators
March 11, 2026 • 3:00 PM EST • Live + Q&A
Patient discovery is shifting toward AI tools like ChatGPT, Perplexity, and search assistants. This session covers how to make your practice website eligible to be recommended by these platforms—and what updates you need to make now.
  • How AI assistants decide which local practices to recommend
  • What signals your website must clearly communicate
  • Common issues that prevent practices from being surfaced
  • Practical fixes that can be implemented now
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Patient discovery is changing

Patients are using AI tools earlier in their decision-making process. AI recommendations are not the same as Google rankings—they require different signals and structure. Your website must be clearly structured and optimized to be eligible for these new discovery channels, or you risk becoming invisible to the next generation of patients.

What You'll Walk Away With

How AI interprets local authority

The signals that establish credibility in AI systems

Website clarity signals that matter

Structural elements AI tools rely on to understand your practice

Content structures AI can reference

How to organize information for machine readability

Website + Google Business Profile alignment

Connecting the dots between your digital properties

Trust markers for AI recommendations

What makes a practice recommendable to patients

Quick wins you can implement today

Actionable changes that improve your visibility now

Who This Is (And Isn't) For

  • This is for you
  • Practice owners
  • Physicians
  • Practice managers / operators
  • Teams responsible for patient acquisition
  • This is not for you
  • Agencies
  • Vendors
  • Anyone looking for shortcuts or gimmicks

Presenter

Image (Joe Garraffo)

Joe Garraffo

Founder, Vitality Medical Marketing Group
With over [X] years of experience in medical practice marketing and digital strategy, Joe Garraffo has helped hundreds of practices adapt to changing patient acquisition channels. This presentation distills practical insights from working directly with practices navigating the shift to AI-driven patient discovery.

Format

30-minute live session

Focused, actionable content

Live Q&A

Ask your specific questions

Recording provided

Access it on your schedule

Frequently Asked Questions

Yes. This is a live briefing with time reserved for Q&A.


Yes. All registrants will receive access to the recording.

No. This is an educational session focused on Google Ads compliance and enforcement.

No. This is an educational session focused on Google Ads compliance and enforcement.

Register for the Live Webinar

March 11, 2026 • 3:00 PM EST
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